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Selling Policies and Seller Code of Conducts

All sellers are expected to adhere to the following policies when listing products on Seller offenses and prohibited content can result in suspension of your’s Seller account.

Seller Code of Conducts

This policy requires that Sellers act fairly and honestly on to ensure a safe buying and selling experience. 

All Sellers follow:

Provide accurate information to and our Buyers at all times

  • Act fairly and not misuse’s features, benefits or services
  • Not attempt to damage or abuse another Seller, their listings or ratings
  • Not attempt to influence customers’ ratings, feedback, and reviews
  • Not send unsolicited or inappropriate communications
  • Not contact customers except through Buyer-Seller Messaging
  • Not attempt to circumvent the’s sales process
  • Not operate more than one selling account on without a legitimate business need

Violating the Code of Conduct or any other’s policies may result in actions against your account, such as cancellation of listings, suspension or forfeiture of payments, and removal of selling privileges. More details about these policies are below.

Accurate Information

You must provide accurate information to and our customers, and update the information if it changes. For example, this means that you must use a business name that accurately identifies your business and list your products in the correct category.

Acting Fairly

You must act fairly and lawfully and may not misuse any service provided by 

              Examples of unfair activities include:Providing misleading or inappropriate information to or our customers, such as by creating multiple detail pages for the same product or posting offensive product images

Manipulating sales rank (such as by accepting fake orders or orders that you have paid for) or making claims about sales rank in product titles or descriptions

Attempting to increase the price of a product after an order is confirmed

Artificially inflating web traffic (using bots or paying for clicks, for example)

Attempting to damage another Seller, their listings or ratings

Allowing other people to act on your behalf in a way that violates’s policies or your agreement with

Ratings, Feedback, and Reviews

You may not attempt to influence or inflate customers’ ratings, feedback, and reviews. You may request feedback and reviews from your own customers in a neutral manner, but may not:

Pay for or offer an incentive (such as coupons or free products) in exchange for providing or removing feedback or reviews

Ask customers to write only positive reviews or ask them to remove or change a review

Solicit reviews only from customers who had a positive experience

Review your own products or a competitors’ products.


You may not send unsolicited or inappropriate messages. All communications to customers must be sent through Buyer-Seller Messaging and be necessary for fulfilling the order or providing customer services. Marketing communications are prohibited.

Customer Information

If you receive customer information such as addresses or phone numbers to fulfill orders, you may use that information only to fulfill orders and must delete it after the order has been processed. You may not use customer information to contact customers (except through Buyer-Seller Messaging) or share it with any third-party.

Circumventing the Sales Process

You may not attempt to circumvent the sales process or divert customers to another website. This means that you may not provide links or messages that prompt users to visit any external website or complete a transaction elsewhere.

Multiple Selling Accounts on

You may only maintain one Seller Central account for each region/countries in which you sell unless you have a legitimate business need to open a second account and all of your accounts are in good standing. If any of your accounts are not in good standing, we may deactivate all of your selling accounts until all accounts are in good standing.

Examples of a legitimate business justification include:

You own multiple brands and maintain separate businesses for each

You manufacture products for two distinct and separate companies

You are recruited for a program/requirements that requires separate accounts

Filing Infringement Notices as an Agent or Brand Protection Agency understands that many brands may choose to have brand protection agencies or agents report intellectual property infringement on their behalf and accepts submissions from authorized agents. However, does not permit individuals with active selling accounts to file infringement notices as an agent of a brand when the filing of those notices could benefit their own selling account (through removing competing listings, for example). Any sellers filing notices as an agent to benefit their own status as a seller may have their selling account terminated.

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